Channel letter signs are one of the most popular sign types.  They convey their message well in the daylight and are especially noticeable at nigh when they are lit.  A sub-classification of channel letters includes reverse lit channel letters – these are the signs with the letters projecting slightly from the wall and lighting inside the letter projecting back onto the wall.  This usually creates a halo effect on the wall providing a professional look and easy to read sign.  

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